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Creating brand image profile by social media analysis
Sabuncu, İbrahim; Edeş, Berivan; Sıtkıbütün, Doruk; … - In: Emerging Markets Journal : EMAJ 11 (2021) 2, pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
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How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu; Aravindakshan, Ashwin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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Towards a typology of negative engagement behavior in social media
Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
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Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
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Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina
Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred …
Persistent link: https://www.econbiz.de/10012012589
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An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
Majeed, Mohammed; Asare, Charles; Fatawu, Alhassan; … - In: Cogent business & management 9 (2022) 1, pp. 1-19
The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...
Persistent link: https://www.econbiz.de/10014420386
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The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
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Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...
Persistent link: https://www.econbiz.de/10012621943
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Power and stimulus of social media marketing on consumer purchase intention in Bangladesh during the COVID-19
Eti, Ismat Ara; Horaira, Mohammad Abu; Bari, Mohammad … - 2021
Persistent link: https://www.econbiz.de/10012593460
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The power of virtual influencers : impact on consumer behaviour and attitudes in the age of AI
Gerlich, Michael - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-21
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers … managers designing marketing campaigns. …
Persistent link: https://www.econbiz.de/10014370466