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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
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Cognition
Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
3,572
Brand management
765
Markenführung
765
Beziehungsmarketing
753
Relationship marketing
753
Brand image
647
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647
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Septianto, Felix
31
Ko, Eunju
26
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21
Dwivedi, Yogesh Kumar
20
Dhir, Amandeep
18
Prentice, Catherine
17
Thaichon, Park
17
Rana, Nripendra P.
15
Valette-Florence, Pierre
15
Laroche, Michel
14
Park, Jungkun
14
Japutra, Arnold
13
Jebarajakirthy, Charles
13
Kaur, Puneet
13
Kim, Kyung Hoon
13
Talwar, Shalini
13
Cleveland, Mark
12
Diamantopoulos, Adamantios
12
Klaus, Philipp
12
Balaji, M. S.
11
Dens, Nathalie
11
Lombart, Cindy
11
Northey, Gavin
11
Quach, Sara
11
Richard, Marie-Odile
11
Bartikowski, Boris
10
Hollebeek, Linda D.
10
Loureiro, Sandra Maria Correia
10
Pantano, Eleonora
10
Pelsmacker, Patrick de
10
Seo, Yuri
10
Christodoulides, George
9
Filieri, Raffaele
9
Guzman, Francisco
9
Islam, Tahir
9
Kukar-Kinney, Monika
9
Molinillo, Sebastian
9
Otterbring, Tobias
9
Phau, Ian
9
Roy, Sanjit
9
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of hospitality management
524
SpringerLink / Bücher
346
International journal of consumer studies
324
Asia Pacific journal of marketing and logistics
282
Psychology & marketing
256
The journal of product & brand management
247
The journal of brand management : an international journal
238
Technological forecasting & social change : an international journal
229
Management science : journal of the Institute for Operations Research and the Management Sciences
225
Tourism management : research, policies, practice
224
Journal of marketing communications
218
Journal of travel and tourism marketing
216
Journal of international consumer marketing
196
Working paper / National Bureau of Economic Research, Inc.
196
Journal of Islamic marketing
195
International journal of advertising : the review of marketing communications
194
International journal of contemporary hospitality management
194
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
187
Journal of retailing
184
Discussion paper / Centre for Economic Policy Research
171
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Journal of marketing management : JMM ; journal of the Academy of Marketing
163
Journal of promotion management : innovations in planning and applied research
162
Journal of the Academy of Marketing Science
162
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
157
Marketing intelligence & planning
154
Discussion papers / CEPR
146
Journal of marketing
146
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
146
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
European journal of marketing
143
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Young consumers : insight and ideas for responsible marketers
138
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ECONIS (ZBW)
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1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
3
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Consumer
brand
curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
6
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
9
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
10
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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