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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Cognition
Customer integration
Customer satisfaction
Emotion
Konsumentenverhalten
Kundenzufriedenheit
Mode
Online retailing
Product Placement
Werbung
brand personality
Consumer behaviour
3,664
Beziehungsmarketing
788
Relationship marketing
788
Brand management
749
Markenführung
749
Brand image
619
Markenimage
619
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576
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576
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471
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387
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364
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364
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299
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215
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174
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142
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3,706
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3,706
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20
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3,706
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Septianto, Felix
30
Ko, Eunju
25
Dwivedi, Yogesh Kumar
20
Paul, Justin
20
Dhir, Amandeep
17
Prentice, Catherine
17
Thaichon, Park
16
Rana, Nripendra P.
15
Valette-Florence, Pierre
14
Jebarajakirthy, Charles
13
Kaur, Puneet
13
Kim, Kyung Hoon
13
Laroche, Michel
13
Park, Jungkun
13
Talwar, Shalini
13
Balaji, M. S.
12
Diamantopoulos, Adamantios
11
Grewal, Dhruv
11
Japutra, Arnold
11
Klaus, Philipp
11
Lombart, Cindy
11
Loureiro, Sandra Maria Correia
11
Richard, Marie-Odile
11
Bartikowski, Boris
10
Cleveland, Mark
10
Dens, Nathalie
10
Gustafsson, Anders
10
Hollebeek, Linda D.
10
Northey, Gavin
10
Pantano, Eleonora
10
Quach, Sara
10
Roggeveen, Anne L.
10
Filieri, Raffaele
9
Islam, Tahir
9
Ketron, Seth
9
Kukar-Kinney, Monika
9
Otterbring, Tobias
9
Pelsmacker, Patrick de
9
Roy, Sanjit
9
Seo, Yuri
9
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of hospitality management
518
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
252
The journal of product & brand management
233
Technological forecasting & social change : an international journal
229
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Tourism management : research, policies, practice
221
Journal of travel and tourism marketing
218
Journal of marketing communications
216
The journal of brand management : an international journal
206
International journal of advertising : the review of marketing communications
197
Journal of international consumer marketing
195
Journal of Islamic marketing
194
International journal of contemporary hospitality management
192
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
180
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
167
Journal of promotion management : innovations in planning and applied research
167
Journal of the Academy of Marketing Science
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
159
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
151
Marketing intelligence & planning
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
146
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
144
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Journal of marketing
140
Young consumers : insight and ideas for responsible marketers
137
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
135
European journal of marketing
134
Journal of marketing research
132
Journal of internet commerce
130
Journal of consumer behaviour
129
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Source
All
ECONIS (ZBW)
Showing
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date (oldest first)
1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
3
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Consumer
brand
curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
6
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
9
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
10
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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