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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Pricing strategy"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Cognition
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Pricing strategy
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Werbung
brand personality
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3,661
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787
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787
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749
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Septianto, Felix
20
Ko, Eunju
19
Prentice, Catherine
13
Dens, Nathalie
10
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10
Paul, Justin
10
Thaichon, Park
10
Gustafsson, Anders
9
Japutra, Arnold
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9
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9
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8
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7
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7
Dhir, Amandeep
7
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7
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7
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7
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7
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7
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6
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6
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6
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5
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5
Chiew, Tung Moi
5
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5
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of hospitality management
252
The journal of product & brand management
172
The journal of brand management : an international journal
161
International journal of advertising : the review of marketing communications
144
Journal of fashion marketing and management
136
Asia Pacific journal of marketing and logistics
134
Journal of marketing communications
125
Psychology & marketing
113
Journal of hospitality marketing & management
111
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Journal of promotion management : innovations in planning and applied research
99
Journal of travel and tourism marketing
97
International journal of consumer studies
96
Tourism management : research, policies, practice
94
The journal of services marketing
93
International journal of contemporary hospitality management
92
Journal of strategic marketing
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Journal of internet commerce
85
International journal of retail and distribution management
83
Journal of advertising research
79
The international review of retail, distribution and consumer research
79
European journal of marketing
78
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of international consumer marketing
75
Technological forecasting & social change : an international journal
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
71
Electronic commerce research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Marketing intelligence & planning
69
Journal of marketing management : JMM ; journal of the Academy of Marketing
68
Journal of the Academy of Marketing Science
68
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing
67
Journal of global fashion marketing : JGfM
66
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ECONIS (ZBW)
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1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
3
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
7
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
10
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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