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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Cognition
Customer integration
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Emotion
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Product Placement
Werbung
brand personality
Consumer behaviour
3,664
Konsumentenverhalten
3,663
Beziehungsmarketing
788
Relationship marketing
788
Brand management
749
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749
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Ko, Eunju
18
Septianto, Felix
18
Prentice, Catherine
13
Dens, Nathalie
10
Gustafsson, Anders
9
Japutra, Arnold
9
Loureiro, Sandra Maria Correia
9
Paul, Justin
9
Pelsmacker, Patrick de
9
Kim, Kyung Hoon
8
Quach, Sara
8
Thaichon, Park
8
Diamantopoulos, Adamantios
7
Dwivedi, Yogesh Kumar
7
Molinillo, Sebastian
7
Paramita, Widya
7
Hollebeek, Linda D.
6
Jebarajakirthy, Charles
6
Park, Eunil
6
Park, Jungkun
6
Phau, Ian
6
Roy, Sanjit
6
Arslanagic-Kalajdzic, Maja
5
Chiew, Tung Moi
5
Das, Gopal
5
Dhir, Amandeep
5
Flavián Blanco, Carlos
5
Kim, Sang Jin
5
Kumar, Vikas
5
Lombart, Cindy
5
Mandler, Timo
5
Richard, Marie-Odile
5
Seo, Yuri
5
Talwar, Shalini
5
Valette-Florence, Pierre
5
Augusto, Mário Gomes
4
Bagozzi, Richard P.
4
Bakir, Aysen
4
Balaji, M. S.
4
Bigné Alcañiz, J. Enrique
4
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of hospitality management
215
The journal of brand management : an international journal
166
The journal of product & brand management
162
International journal of advertising : the review of marketing communications
141
Journal of fashion marketing and management
128
Journal of marketing communications
118
Asia Pacific journal of marketing and logistics
109
Psychology & marketing
100
Journal of hospitality marketing & management
98
Journal of promotion management : innovations in planning and applied research
96
Journal of travel and tourism marketing
92
The journal of services marketing
86
International journal of contemporary hospitality management
83
Tourism management : research, policies, practice
81
Journal of strategic marketing
79
Journal of advertising research
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
European journal of marketing
73
International journal of consumer studies
72
Journal of marketing management : JMM ; journal of the Academy of Marketing
65
Journal of global fashion marketing : JGfM
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
Marketing intelligence & planning
60
The service industries journal
60
European journal of marketing : EJM
58
Journal of advertising
58
Journal of international consumer marketing
58
International journal of retail and distribution management
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of Islamic marketing
54
Technological forecasting & social change : an international journal
54
Journal of the Academy of Marketing Science
52
The international review of retail, distribution and consumer research
52
Tourism management perspectives : TMP
52
Service business
51
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All
ECONIS (ZBW)
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1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
3
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
Consumer
brand
curation on social shopping sites
Weeks, Jessica Babin
;
Smith, Keith Marion
;
Hulland, John
- In:
Journal of business research : JBR
133
(
2021
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
Saved in:
6
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
8
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
9
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
10
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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