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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Cognition
Customer integration
Customer satisfaction
Emotion
Kundenzufriedenheit
Markenartikel
Online retailing
Product Placement
Werbung
brand personality
Consumer behaviour
3,661
Konsumentenverhalten
3,660
Beziehungsmarketing
787
Relationship marketing
787
Brand management
749
Markenführung
749
Brand image
619
Markenimage
619
Einzelhandel
576
Retail trade
576
Online-Handel
471
Brand
444
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387
Social web
387
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364
Online-Marketing
364
Dienstleistungsqualität
323
Service quality
323
Advertising effects
298
Werbewirkung
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Viral marketing
241
Virales Marketing
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221
Luxusgüter
221
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220
Electronic Commerce
219
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215
Personality psychology
174
Persönlichkeitspsychologie
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142
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142
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Septianto, Felix
19
Prentice, Catherine
13
Ko, Eunju
11
Dens, Nathalie
10
Dwivedi, Yogesh Kumar
10
Paul, Justin
10
Thaichon, Park
10
Gustafsson, Anders
9
Japutra, Arnold
9
Pelsmacker, Patrick de
9
Quach, Sara
9
Loureiro, Sandra Maria Correia
8
Choi, Jeonghye
7
Dhir, Amandeep
7
Diamantopoulos, Adamantios
7
Hollebeek, Linda D.
7
Molinillo, Sebastian
7
Paramita, Widya
7
Rana, Nripendra P.
7
Baier, Daniel
6
Balaji, M. S.
6
Kukar-Kinney, Monika
6
Park, Eunil
6
Park, Jungkun
6
Phau, Ian
6
Richard, Marie-Odile
6
Roy, Sanjit
6
Talwar, Shalini
6
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Chiew, Tung Moi
5
Foroudi, Pantea
5
Islam, Tahir
5
Kaur, Puneet
5
Klaus, Philipp
5
Kumar, Vikas
5
Lombart, Cindy
5
Lunardo, Renaud
5
Mandler, Timo
5
Northey, Gavin
5
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of hospitality management
240
The journal of product & brand management
162
The journal of brand management : an international journal
159
International journal of advertising : the review of marketing communications
142
Asia Pacific journal of marketing and logistics
125
Journal of marketing communications
124
Journal of hospitality marketing & management
108
Psychology & marketing
106
Journal of travel and tourism marketing
96
Journal of promotion management : innovations in planning and applied research
92
The journal of services marketing
92
International journal of contemporary hospitality management
91
International journal of consumer studies
87
Tourism management : research, policies, practice
87
Journal of internet commerce
84
Journal of strategic marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of advertising research
77
European journal of marketing
76
International journal of retail and distribution management
74
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
72
Journal of international consumer marketing
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
Electronic commerce research
67
International journal of internet marketing and advertising : IJIMA
66
Marketing intelligence & planning
66
The international review of retail, distribution and consumer research
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
The service industries journal
63
Technological forecasting & social change : an international journal
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
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ECONIS (ZBW)
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1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
3
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
7
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
10
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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