//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~source:"econis"
~subject:"Cognition"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Product Placement"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer integration
Customer satisfaction
Emotion
Kundenzufriedenheit
Markenartikel
Mode
Online retailing
Product Placement
Werbung
brand personality
Consumer behaviour
3,568
Konsumentenverhalten
3,567
Beziehungsmarketing
784
Relationship marketing
784
Brand management
720
Markenführung
720
Brand image
593
Markenimage
593
Einzelhandel
576
Retail trade
576
Online-Handel
467
Brand
427
Social Web
376
Social web
376
Internet marketing
344
Online-Marketing
344
Dienstleistungsqualität
323
Service quality
323
Viral marketing
229
Virales Marketing
229
Advertising effects
228
Werbewirkung
228
Luxury goods
220
Luxusgüter
220
E-commerce
218
Electronic Commerce
217
Personality psychology
169
Persönlichkeitspsychologie
169
Advertising
161
Confidence
153
Vertrauen
153
Preismanagement
142
Pricing strategy
142
Fashion
133
more ...
less ...
Online availability
All
Undetermined
Free
196
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1,710
Aufsatz in Zeitschrift
1,710
Conference paper
3
Konferenzbeitrag
3
Language
All
English
1,710
Author
All
Septianto, Felix
19
Ko, Eunju
17
Prentice, Catherine
13
Dwivedi, Yogesh Kumar
10
Paul, Justin
10
Thaichon, Park
10
Gustafsson, Anders
9
Japutra, Arnold
9
Loureiro, Sandra Maria Correia
9
Quach, Sara
9
Kim, Kyung Hoon
8
Choi, Jeonghye
7
Dhir, Amandeep
7
Diamantopoulos, Adamantios
7
Hollebeek, Linda D.
7
Molinillo, Sebastian
7
Paramita, Widya
7
Rana, Nripendra P.
7
Baier, Daniel
6
Balaji, M. S.
6
Islam, Tahir
6
Jebarajakirthy, Charles
6
Kukar-Kinney, Monika
6
Park, Eunil
6
Park, Jungkun
6
Phau, Ian
6
Richard, Marie-Odile
6
Roy, Sanjit
6
Talwar, Shalini
6
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Chiew, Tung Moi
5
Das, Gopal
5
Flavián Blanco, Carlos
5
Foroudi, Pantea
5
Kaur, Puneet
5
Kim, Sang Jin
5
Klaus, Philipp
5
Kumar, Vikas
5
Lombart, Cindy
5
more ...
less ...
Published in...
All
Cogent business & management
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
Journal of retailing
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of hospitality management
240
The journal of product & brand management
167
The journal of brand management : an international journal
160
International journal of advertising : the review of marketing communications
143
Journal of fashion marketing and management
136
Asia Pacific journal of marketing and logistics
131
Journal of marketing communications
125
Psychology & marketing
109
Journal of hospitality marketing & management
108
Journal of travel and tourism marketing
96
Journal of promotion management : innovations in planning and applied research
95
International journal of consumer studies
93
The journal of services marketing
92
International journal of contemporary hospitality management
91
Tourism management : research, policies, practice
88
Journal of internet commerce
85
Journal of strategic marketing
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of retail and distribution management
83
Journal of advertising research
79
European journal of marketing
77
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
International journal of advertising : the quarterly review of marketing communications
75
Journal of international consumer marketing
74
Technological forecasting & social change : an international journal
73
The international review of retail, distribution and consumer research
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Electronic commerce research
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
67
Marketing intelligence & planning
66
Journal of global fashion marketing : JGfM
65
The service industries journal
64
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
61
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
1,710
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
3
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
7
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
10
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->