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Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph; Friedrich, Maren; Herbes, Carsten; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
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The effects of cultural dimensions on mobile commerce acceptance of Vietnamese consumers
Mai Ngoc Tran - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10012597997
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh; Bathula, Hanoku; Valcarcel Diaz, … - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
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Global market and commercials : understanding cultural diversities
Calabrese, Armando; Capece, Guendalina; Costa, Roberta; … - In: Knowledge and process management : the journal of … 22 (2015) 3, pp. 167-179
Persistent link: https://www.econbiz.de/10011471417
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Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de - In: International marketing review 32 (2015) 6, pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
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Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun; Hao, Andy - In: Journal of business research : JBR 130 (2021), pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204