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The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
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Marketing systems : a listen, learn, leverage framework
Domegan, Christine; Brychkov, Dmitry; McHugh, Patricia; … - In: Journal of macromarketing 40 (2020) 3, pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
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Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
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Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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What do social marketing programmes reveal about social marketing? : evidence from South Asia
Saini, Gordhan K.; Mukul, Kumar - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
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What messages does social marketing advertising send? : a content analysis of advertisements aiming to minimise harm from alcohol consumption
Zharekhina, Liliia; Kubacki, Krzysztof - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011493364
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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013168343