Similar Search Results

Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives

Jain, Varsha; Shroff, Preeti; Merchant, Altaf; … - In: The journal of product & brand management 31 (2022) 1, pp. 73-95

Persistent link: https://www.econbiz.de/10012798134

Place brands across U.S. cities and growth in local high-technology sectors

Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85

Persistent link: https://www.econbiz.de/10012544766

Leveraging Tokyo 2020 to re-image Japan and the Olympic city, post-Fukushima

Duignan, Michael B. - In: Journal of destination marketing & management 19 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012548457

Competing for legitimacy in the place branding process : (re)negotiating the stakes

Reynolds, Laura; Koenig-Lewis, Nicole; Doering, Heike; … - In: Tourism management : research, policies, practice 91 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013271658

Customer-based place brand equity and tourism : a regional identity perspective

Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527

Persistent link: https://www.econbiz.de/10012880233

An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries

Kaefer, Florian - 2021 - 1st ed. 2021.

Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...

Persistent link: https://www.econbiz.de/10012496312

Augmenting the urban place brand : on the relationship between markets and town and city centres

Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654

Persistent link: https://www.econbiz.de/10012257665

Branding destinations : symbolic and narrative representations and co-branding

Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338

Persistent link: https://www.econbiz.de/10012298800

Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective

Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634

Persistent link: https://www.econbiz.de/10011587840

Demand- and supply-side perspectives of city branding : a qualitative investigation

Hultman, Magnus; Yeboah-Banin, Abena A.; Formaniuk, Liam - In: Journal of business research : JBR 69 (2016) 11, pp. 5153-5157

Persistent link: https://www.econbiz.de/10011589184

1
2
3
4
5
6
7
8
9
10
Next
Last