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Consumer behaviour
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Septianto, Felix
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Novak, Thomas P.
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Quach, Sara
3
Thaichon, Park
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Abbasi, Amir Zaib
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International Journal of Retail & Distribution Management
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International Journal of Sports Marketing and Sponsorship
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International Journal of Technology Diffusion (IJTD)
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International journal of advertising : the review of marketing communications
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International journal of business excellence
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International journal of consumer studies
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ECONIS (ZBW)
117
Other ZBW resources
21
RePEc
3
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1
Brand artification beyond luxury : evidence from Russian brand-and-artist collaborations
Zelenskaya, Elena
;
Druzhinina, Evgeniya
;
Berezina, Alexandra
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 710-721
Persistent link: https://www.econbiz.de/10013473243
Saved in:
2
How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Sundar, Aparna
;
Kellaris, James J.
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 685-701
Persistent link: https://www.econbiz.de/10011789371
Saved in:
3
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
Why museological merchandise displays enhance luxury product evaluations : an extended art infusion effect
Logkizidou, Maria
;
Bottomley, Paul
;
Angell, Rob
; …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012102923
Saved in:
6
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
7
Art infusion in retailing : the effect of art genres
Naletelich, Kelly
;
Paswan, Audhesh K.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 514-522
Persistent link: https://www.econbiz.de/10011815641
Saved in:
8
Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
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