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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander; Koslow, Scott; Parker, John - In: Journal of advertising research 59 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10012607906
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A meta-analysis of when and how advertising creativity works
Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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Why do great creative ideas get rejected? : the effect of creative ideation processes on external judges' assessments
Kilgour, Mark; Koslow, Scott; O'Connor, Huw - In: Journal of advertising research 60 (2020) 1, pp. 12-27
Persistent link: https://www.econbiz.de/10012293492
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The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
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Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
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The creative search for an insight in account planning : an absorptive capacity approach
Parker, John; Ang, Lawrence; Koslow, Scott - In: Journal of advertising : official publication of the … 47 (2018) 3, pp. 237-254
Persistent link: https://www.econbiz.de/10011930119