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1
Privacy
considerations for online
advertising
: a stakeholder's perspective to programmatic
advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
2
Online
advertising
networks and consumer perceptions of
privacy
Schmeiser, Steven
- In:
Applied economics letters
25
(
2018
)
11
,
pp. 776-780
Persistent link: https://www.econbiz.de/10012129849
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3
Targeting and
privacy
in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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An empirical analysis of unsolicited commercial e-mail
Kumar, Satinder
;
Sharma, Rishi R.
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011759457
Saved in:
5
Addressing online behavioral
advertising
and
privacy
implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
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6
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards
advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
Saved in:
7
Self-regulation for online behavioral
advertising
(OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
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8
Consumer
privacy
choice in online
advertising
: who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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9
Privacy
may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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10
Advertising
value and
privacy
concerns in mobile
advertising
: the case of SMS
advertising
in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
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