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Can a good organizational climate compensate for a lack of top management commitment to new product development?
Rodríguez, Nuria García; Pérez, José Sanzo; … - In: Journal of business research : JBR 61 (2008) 2, pp. 118-131
Persistent link: https://www.econbiz.de/10003625095
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Hunter, Gary K. - In: Journal of business research : JBR 105 (2019), pp. 201-213
Persistent link: https://www.econbiz.de/10012128500
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Opportunism in buyer-seller relationships : some unexplored antecedents
Kang, Bohyeon; Jindal, Rupinder P. - In: Journal of business research : JBR 68 (2015) 3, pp. 735-742
Persistent link: https://www.econbiz.de/10010496135
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Propensity to trust salespeople : a contingent multilevel-multisource examination
Friend, Scott B.; Johnson, Jeff S.; Sohi, Ravipreet S. - In: Journal of business research : JBR 83 (2018), pp. 1-9
Persistent link: https://www.econbiz.de/10011775837
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Managing relationship gaps : a practitioner perspective
Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 69 (2016) 7, pp. 2490-2497
Persistent link: https://www.econbiz.de/10011491350
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Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin; Sung, Hyung-suk; Shim, Hyeon-sook - In: Journal of business research : JBR 67 (2014) 10, pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
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"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto; Johnston, Wsley J.; Ehret, Michael - In: Journal of business research : JBR 165 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014332158