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Applied economics
Discussion paper series / IZA
635
NBER working paper series
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Journal of advertising research
428
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NBER Working Paper
421
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408
Journal of business research : JBR
359
Journal of advertising : official publication of the American Academy of Advertising
308
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
239
Young consumers : insight and ideas for responsible marketers
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Journal of advertising
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Psychology & marketing
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Discussion paper / Centre for Economic Policy Research
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Journal of promotion management : JPM
151
Journal of retailing and consumer services
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SpringerLink / Bücher
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
105
Working paper
105
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing
93
International journal of internet marketing and advertising : IJIMA
91
Economics of education review
90
Journal of health economics
90
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
88
International journal of consumer studies
87
Journal of vocational behavior
87
Health marketing quarterly
86
The American economic review
84
Economics letters
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
84
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1
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
2
The effects of direct-to-consumer
advertising
of pharmaceuticals on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
3
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
4
Can generic
advertising
alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
5
Measuring the effects of
advertising
on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
Saved in:
6
TV
advertising
spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.
;
Liu, Yizao
;
Zhu, Chen
- In:
Applied economics
47
(
2015
)
25/27
,
pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
Saved in:
7
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
8
An analytical framework for retailer price and
advertising
decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
9
Changes in employment status across demographic groups during the 1990 - 1991 recession
Brown, Cynthia J.
;
Pagán, José A.
- In:
Applied economics
30
(
1998
)
12
,
pp. 1571-1583
Persistent link: https://www.econbiz.de/10001364165
Saved in:
10
Risk aversion and the earnings of US immigrants and natives
Berger, Mark C.
- In:
Applied economics
23
(
1991
)
2
,
pp. 311-318
Persistent link: https://www.econbiz.de/10001114701
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