//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
2,385
Konsumentenverhalten
2,384
Beziehungsmarketing
531
Relationship marketing
531
Einzelhandel
491
Retail trade
491
Online retailing
382
Online-Handel
382
Customer satisfaction
371
Kundenzufriedenheit
371
Markenführung
352
Brand image
321
Markenimage
321
Dienstleistungsqualität
266
Service quality
266
Brand
216
Markenartikel
213
Social Web
198
Social web
198
E-commerce
184
Electronic Commerce
182
Internet marketing
174
Online-Marketing
174
Emotion
142
Confidence
127
Vertrauen
127
Viral marketing
124
Virales Marketing
124
China
108
Food retailing
106
Lebensmitteleinzelhandel
106
Innovation adoption
98
Innovationsakzeptanz
97
Advertising effects
96
Werbewirkung
96
Fashion
94
Mode
94
Luxury goods
93
Luxusgüter
93
more ...
less ...
Online availability
All
Undetermined
295
Free
5
Type of publication
All
Article
350
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
351
Aufsatz in Zeitschrift
351
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Arbeitspapier
1
Conference proceedings
1
Konferenzschrift
1
Working Paper
1
more ...
less ...
Language
All
English
352
Author
All
Park, Jungkun
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Baumann, Chris
4
Casidy, Riza
4
Prentice, Catherine
4
Chen, Jiawen
3
Cheung, Man Lai
3
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Eugene Cheng-xi Aw
3
Hamin, Hamin
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Japutra, Arnold
3
Kumar, Vikas
3
Leung, Wilson Ka-shing
3
Liao, Junyun
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Septianto, Felix
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anisimova, Tatiana
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Bandyopadhyay, Argho
2
Burt, Steven
2
Carlson, Jamie
2
Chakrabarti, Somnath
2
Cham Tat Huei
2
Cheng, Julian Ming Sung
2
Das, Gopal
2
Diallo, Mbaye Fall
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of retailing and consumer services
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
448
The journal of brand management : an international journal
354
The journal of product & brand management
313
Psychology & marketing
96
European journal of marketing : EJM
94
International journal of hospitality management
79
Journal of marketing communications
79
SpringerLink / Bücher
71
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
69
Journal of fashion marketing and management
62
Journal of international consumer marketing
60
Journal of the Academy of Marketing Science
59
International journal of advertising : the review of marketing communications
58
Journal of marketing
57
Journal of marketing management : MM
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
European journal of marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
38
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
more ...
less ...
Source
All
ECONIS (ZBW)
352
Showing
1
-
10
of
352
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
3
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
4
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
5
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
6
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
7
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
8
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
10
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->