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Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan; Roediger, Brigitte; Herbst, Frikkie - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
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Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh; Singha, Kunal; Sahney, Sangeeta - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam; Brooksbank, Roger; Neale, Larry - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
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Chinese food retailers' positioning strategies and the influence on their buying behaviour
Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 196-209
Persistent link: https://www.econbiz.de/10003977191
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The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
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Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo; Imrie, Brian C. - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
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The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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Service worker behaviours and service setting factes : consumers' perspective
Paninchukunnath, Ajith; Goyal, Anita - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 304-326
Persistent link: https://www.econbiz.de/10009269533