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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
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Paul, Justin
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of retailing and consumer services
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
552
The journal of brand management : an international journal
334
The journal of product & brand management
314
Psychology & marketing
131
International journal of hospitality management
123
European journal of marketing : EJM
97
Journal of marketing communications
93
Marketing intelligence & planning
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Journal of fashion marketing and management
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Cogent business & management
83
Journal of strategic marketing
80
Journal of international consumer marketing
79
International journal of internet marketing and advertising : IJIMA
78
Journal of internet commerce
74
Journal of marketing management : MM
73
International journal of electronic marketing and retailing : IJEMR
69
Journal of marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of the Academy of Marketing Science
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
62
International journal of retail & distribution management
62
Journal of retailing
62
Journal of global marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of promotion management : JPM
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Electronic commerce research
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Journal of travel and tourism marketing
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International journal of contemporary hospitality management
55
International marketing review
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
The international review of retail, distribution and consumer research
51
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
704
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1
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
2
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
3
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
4
Proactive versus reactive apparel brands in sustainability : influences on
brand
loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
5
How can Indian small-scale
fashion
retailers survive COVID-19 disruption? : -a
brand
portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
6
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
7
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
8
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
9
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
10
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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