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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Brand management
104
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72
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
736
The journal of brand management : an international journal
608
SpringerLink / Bücher
413
The journal of product & brand management
393
Journal of retailing and consumer services
354
The service industries journal
313
Industrial marketing management : the international journal for industrial and high-tech firms
159
Psychology & marketing
151
European journal of marketing : EJM
148
International journal of hospitality management
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Springer eBook Collection
118
Journal of marketing
114
Journal of strategic marketing
114
Journal of marketing research : JMR
112
The journal of services marketing
111
Marketing intelligence & planning
110
Journal of advertising research
109
Journal of marketing management : MM
108
Journal of marketing communications
106
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Research
85
The Trademark reporter
82
Marketing letters : a journal of research in marketing
80
NBER working paper series
80
Journal of fashion marketing and management
76
Journal of service management
76
Service business
76
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of international consumer marketing
74
International journal of production economics
73
International marketing review
73
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
73
Tourism management : research, policies, practice
73
Cogent business & management
72
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ECONIS (ZBW)
114
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114
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1
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
2
The impact of country-of-origin image on
brand
loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
3
The impact of cultural authenticity on
brand
uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah
;
Ha-Brookshire, Jung E.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Saved in:
4
Brand
management in a situation of an economic crisis : methods of strengthening the
brand
value in the scope of emerging markets
Drewniak, Rafał
;
Karaszewski, Robert
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
Saved in:
5
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
6
Examining
brand
origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
7
The effects of corporate
brand
symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
8
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
9
Corporate rebranding and
brand
preference :
brand
name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
10
A
brand
foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
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