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Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh; Singha, Kunal; Sahney, Sangeeta - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
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Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin; Tang, Peiwen; Feng, Jiao - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth; Yeh, Tsai-lien; Wu, Hsueh Ling; Deng, Ssu - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
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The power of photographs : the impact of marketer- and user-generated photographs on consumers' online hotel booking
He, Junhui - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2145-2163
Persistent link: https://www.econbiz.de/10014430212
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Language constraints in hotel attributes and consumers' offendedness associated with behavioral intentions
Akhtar, Nadeem; Chen, Xianglan; Siddiqi, Umar Iqbal; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 229-248
Persistent link: https://www.econbiz.de/10013163321
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The effect of mobile device usage on creating text reviews
Park, Keeyeon; Kim, Hye-jin; Kim, Jong Min - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
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A stimulus-organism-response perspective to examine green hotel patronage intention
Tan, Ling Ling - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1552-1568
Persistent link: https://www.econbiz.de/10014286083
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What drives persuasion to choose healthy and ecological food at hotel buffets : message, receiver or sender?
Volgger, Michael; Cozzio, Claudia; Taplin, Ross - In: Asia Pacific journal of marketing and logistics 34 (2022) 5, pp. 865-886
Persistent link: https://www.econbiz.de/10013390837