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Marketing management
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Business horizons
SpringerLink / Bücher
2,007
Industrial marketing management : the international journal for industrial and high-tech firms
813
Springer eBook Collection
552
Journal of business research : JBR
470
Gabler Edition Wissenschaft
432
Europäische Hochschulschriften / 5
422
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392
The journal of business & industrial marketing
307
Research
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Lehrbuch
277
Journal of strategic marketing
200
Management Decision
169
European research studies
148
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144
Journal of the Academy of Marketing Science
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essentials
137
Journal of business-to-business marketing
133
Journal of marketing management : MM
132
Journal of marketing
131
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115
Hamburger Schriften zur Marketingforschung
112
Edward Elgar E-Book Archive
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Gabler Research
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Journal of marketing communications
105
Journal of business ethics : JOBE
104
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Journal of business economics : JBE
100
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
99
Leadership & Organization Development Journal
98
Marketing intelligence & planning
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
Harvard-Business-Manager : das Wissen der Besten
97
Economics Papers from University Paris Dauphine
96
Harvard business review : HBR
95
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
94
DUV / Wirtschaftswissenschaft
92
Journal of retailing and consumer services
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
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ECONIS (ZBW)
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1
From clear to complicated : buying and selling accounting services post Sarbanes-Oxley
Jelinek, Ronald
;
Jelinek, Kate
- In:
Business horizons
53
(
2010
)
5
,
pp. 511-522
Persistent link: https://www.econbiz.de/10008655731
Saved in:
2
Reverse auctions in industrial marketing and buying
Smeltzer, Larry R.
;
Carr, Amelia
- In:
Business horizons
45
(
2002
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10001708876
Saved in:
3
Why not exploit dual marketing?
Quelch, John A.
- In:
Business horizons
30
(
1987
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10001062642
Saved in:
4
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
5
Collaborative intelligence : how human and artificial intelligence create value along the B2B sales funnel
Paschen, Jeannette
;
Wilson, Matthew
;
Ferreira, João J. M.
- In:
Business horizons
63
(
2020
)
3
,
pp. 403-414
Persistent link: https://www.econbiz.de/10012238296
Saved in:
6
Women count : perceptions of forecasting in sales
Wilson, J. Holton
;
Dingus, Rebecca
;
Hoyle, Jeffrey
- In:
Business horizons
63
(
2020
)
5
,
pp. 637-646
Persistent link: https://www.econbiz.de/10012301447
Saved in:
7
Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith
;
Steward, Michelle D.
;
Morgan, Felicia N.
- In:
Business horizons
61
(
2018
)
5
,
pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
Saved in:
8
Exploring social media use in B2B supply chain operations
Chae, Bongsug
;
McHaney, Roger
;
Sheu, Chwen
- In:
Business horizons
63
(
2020
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012162018
Saved in:
9
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
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10
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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