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Beziehungsmarketing
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Internet marketing
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56
Social web
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Consumer behaviour
50
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Pitt, Leyland F.
9
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Haenlein, Michael
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Kaplan, Andreas M.
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Berman, Barry
3
Ferraro, Carla
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Mangold, W. Glynn
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Chaudhry, Peggy E.
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Eisingerich, Andreas B
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Paniagua, Jordi
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Plangger, Kirk
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Sashittal, Hemant Chaitanya
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Business horizons
Journal of business research : JBR
1,224
SpringerLink / Bücher
836
Journal of retailing and consumer services
767
Industrial marketing management : the international journal for industrial and high-tech firms
680
International journal of hospitality management
391
Journal of strategic marketing
362
Journal of the Academy of Marketing Science
320
Journal of marketing
293
The journal of business & industrial marketing
284
European journal of marketing : EJM
281
Journal of marketing management : MM
267
Europäische Hochschulschriften / 5
260
Springer eBook Collection
260
International journal of internet marketing and advertising : IJIMA
249
The journal of services marketing
239
Journal of marketing communications
233
Marketing intelligence & planning
233
The service industries journal
218
Gabler Edition Wissenschaft
216
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
208
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
193
Tourism management : research, policies, practice
193
Psychology & marketing
189
The journal of brand management : an international journal
184
Journal of travel and tourism marketing
182
Springer eBook Collection / Business and Economics
179
The journal of product & brand management
178
Asia Pacific journal of marketing and logistics
176
Journal of advertising research
176
Cogent business & management
174
International journal of electronic customer relationship management : IJECRM
174
International journal of contemporary hospitality management
171
Journal of hospitality marketing & management
164
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Journal of retailing
158
Journal of marketing research : JMR
154
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
149
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ECONIS (ZBW)
152
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1
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
4
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
5
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
6
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
7
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
8
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
9
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
10
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
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