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Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
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Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian; Chen, Houn-Gee - In: Business horizons 58 (2015) 3, pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business horizons 57 (2014) 6, pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
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Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Business horizons 57 (2014) 6, pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa; Tiago, Flávio Borges; Dias Faria, Sandra; … - In: Business horizons 59 (2016) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10011451882