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Business horizons
Journal of business research : JBR
681
SpringerLink / Bücher
367
Industrial marketing management : the international journal for industrial and high-tech firms
306
Journal of retailing and consumer services
306
International journal of internet marketing and advertising : IJIMA
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Journal of strategic marketing
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213
Working paper / Türkiye Cumhuriyet Merkez Bankası
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European journal of marketing : EJM
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Siyasal Bilgiler Fakültesi dergisi / Ankara Üniversitesi
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Journal of advertising research
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Europäische Hochschulschriften / 5
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Tourism management : research, policies, practice
146
Management science : journal of the Institute for Operations Research and the Management Sciences
144
Journal of the Academy of Marketing Science
142
International journal of hospitality management
139
Marketing intelligence & planning
139
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
International journal of advertising : the review of marketing communications
133
Applied economics
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The journal of business & industrial marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Discussion paper series / IZA
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Psychology & marketing
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Technological forecasting & social change : an international journal
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ODTÜ gelişme dergisi / Orta Doǧu Teknik Üniversitesi, Iktisadi ve Idari Bilimler Fakültesi
117
Ankara Üniversitesi Siyasal Bilgiler Fakültesi yayınları
115
International journal of technology marketing : IJTMkt
113
IZA Discussion Papers
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
Turkish economic review for finance, industry, trade
109
International journal of electronic marketing and retailing : IJEMR
104
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ECONIS (ZBW)
109
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1
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
4
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
5
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
6
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
7
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
8
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
9
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
10
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
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