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Selling and sales management
Fine, Leslie M. - In: Business horizons 50 (2007) 3, pp. 185-191
Persistent link: https://www.econbiz.de/10003462995
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All pain, no gain? : why adopting sales force automation tools is insufficient for performance improvement
Jelinek, Ronald - In: Business horizons 56 (2013) 5, pp. 635-642
Persistent link: https://www.econbiz.de/10010125815
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Social media and related technology : drivers of change in managing the contemporary sales force
Moncrief, William C.; Marshall, Greg W.; Rudd, John M. - In: Business horizons 58 (2015) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10010476151
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas M. - In: Business horizons 52 (2009) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
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Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.; Bruni-Bossio, Vince - In: Business horizons 58 (2015) 3, pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
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Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.; McColl-Kennedy, Janet R. - In: Business horizons 58 (2015) 4, pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
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Utilizing the access value of customers
Lai, Puqing - In: Business horizons 57 (2014) 1, pp. 61-71
Persistent link: https://www.econbiz.de/10010243467
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Limits to growing customer value : being squeezed between the past and the future
Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
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Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana; Malthouse, Edward C.; Viswanathan, Vijay - In: Business horizons 61 (2018) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric; Jap, Sandy D. - In: Business horizons 60 (2017) 4, pp. 483-493
Persistent link: https://www.econbiz.de/10011707738