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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~language:"eng"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Hobbs, Jill E."
~person:"Kim, Juran"
~person:"Laroche, Michel"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Customer satisfaction
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Online retailing
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30
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9
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9
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Hobbs, Jill E.
Kim, Juran
Laroche, Michel
Moschis, George P.
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Loureiro, Sandra Maria Correia
6
Smit, Edith G.
6
Vignali, Gianpaolo
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Bang Nguyen Viet
5
Mirosa, Miranda
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Van Dat Tran
5
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4
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4
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4
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4
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4
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4
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4
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of business and globalisation : IJBG
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
World review of entrepreneurship, management and sustainable development
Journal of business research : JBR
35
Journal of marketing communications
5
Journal of retailing and consumer services
5
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Canadian journal of agricultural economics : CJAE
3
Food policy : economics planning and politics of food and agriculture
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail & distribution management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing : JIFAM
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
American journal of agricultural economics
1
Australasian marketing journal
1
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
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All
ECONIS (ZBW)
32
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32
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date (oldest first)
1
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
6
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
7
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA
brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
9
Effects of life status changes on changes in consumer preferences
Moschis, George P.
;
Fon Sim Ong
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 195-217
Persistent link: https://www.econbiz.de/10010405823
Saved in:
10
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
Saved in:
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