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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Brand management
Customer satisfaction
E-commerce
Electronic Commerce
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
27
Konsumentenverhalten
27
Online-Handel
9
Markenführung
8
Einzelhandel
7
Retail trade
7
Advertising effects
6
Beziehungsmarketing
6
Food retailing
6
Kundenzufriedenheit
6
Lebensmitteleinzelhandel
6
Relationship marketing
6
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4
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Advertising
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3
Indonesia
3
Indonesien
3
Kognition
3
Product Placement
3
Product placement
3
Service quality
3
Werbung
3
brand attitude
3
Customer experience
2
Customer service
2
Emotion
2
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20
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Campo, Katia
Chen, Charlie C.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
12
Kim, Kyung Hoon
6
Breugelmans, Els
4
Dens, Nathalie
4
Smit, Edith G.
4
Aiello, Gaetano
3
Bernritter, Stefan F.
3
Blut, Markus
3
Chun, Eunha
3
Ding Hooi Ting
3
Ghaffar, Abdul
3
Islam, Tahir
3
Lamey, Lien
3
Ma, Yu
3
Majeed, Mohammed
3
Malthouse, Edward C.
3
Maziriri, Eugine Tafadzwa
3
Melis, Kristina
3
Rudolph, Thomas
3
Van Dat Tran
3
Vescovi, Tiziano
3
Wright, Len Tiu
3
Abbasi, Amir Zaib
2
Abror, Abror
2
Abubakari, Aidatu
2
Avramova, Yana R.
2
Bae, Joonheui
2
Bang Nguyen Viet
2
Bodur, H. Onur
2
Bolton, Lisa E.
2
Bolton, Ruth N.
2
Brown, F. E.
2
Calantone, Roger J.
2
Chae, Heeju
2
Checchinato, Francesca
2
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
11
Journal of retailing and consumer services
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
ERIM report series research in management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce research : JECR
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
Handbook of strategic e-business management
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail & distribution management
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of service research
1
KUL Working Paper
1
MO
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research memorandum / METEOR, Universiteit Maastricht, Faculty of Economics and Business Administration
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The TQM Journal
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
20
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20
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date (oldest first)
1
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
5
Managing a global retail
brand
in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
6
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
7
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
9
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
10
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
1
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