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~isPartOf:"Customer Experience : Forum Dienstleistungsmanagement"
~isPartOf:"Handbook of consumer psychology"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Event-Marketing"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
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Customer Experience : Forum Dienstleistungsmanagement
Handbook of consumer psychology
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
27
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
SpringerLink / Bücher
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of business research : JBR
21
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Springer eBook Collection
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Brands and branding
16
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
Memorable customer experiences : a research anthology
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
2
History of consumer psychology
Schumann, David W.
;
Haugtvedt, Curtis P.
;
Davidson, Edith
- In:
Handbook of consumer psychology
,
(pp. 3-28)
.
2008
Persistent link: https://www.econbiz.de/10003716139
Saved in:
3
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S.
- In:
Handbook of consumer psychology
,
(pp. 31-76)
.
2008
Persistent link: https://www.econbiz.de/10003716144
Saved in:
4
Consumer memory, fluency, and familiarity
Mantonakis, Antonia
;
Whittlesea, Bruce W. A.
;
Yoon, Carolyn
- In:
Handbook of consumer psychology
,
(pp. 77-102)
.
2008
Persistent link: https://www.econbiz.de/10003716148
Saved in:
5
Consumer learning and expertise
Hutchinson, J. W.
;
Eisenstein, Eric M.
- In:
Handbook of consumer psychology
,
(pp. 103-131)
.
2008
Persistent link: https://www.econbiz.de/10003716151
Saved in:
6
Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara
;
Barsalou, Lawrence W.
;
Joiner, Christopher
- In:
Handbook of consumer psychology
,
(pp. 133-163)
.
2008
Persistent link: https://www.econbiz.de/10003716158
Saved in:
7
Consumer inference
Kardes, Frank R.
;
Posavac, Steven S.
;
Cronley, Maria L.
; …
- In:
Handbook of consumer psychology
,
(pp. 165-191)
.
2008
Persistent link: https://www.econbiz.de/10003716163
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8
Effects of sensory factors on consumer behavior : if it tastes, smells, sounds, and feels like a duck, then it must be a ...
Peck, Joann
;
Childers, Terry L.
- In:
Handbook of consumer psychology
,
(pp. 193-219)
.
2008
Persistent link: https://www.econbiz.de/10003716173
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9
Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence
John, Deborah Roedder
- In:
Handbook of consumer psychology
,
(pp. 221-246)
.
2008
Persistent link: https://www.econbiz.de/10003716189
Saved in:
10
Aging and consumer behavior
Yoon, Carolyn
;
Cole, Catherine A.
- In:
Handbook of consumer psychology
,
(pp. 247-270)
.
2008
Persistent link: https://www.econbiz.de/10003716193
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