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Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.; Wiley, James B.; Hooker, Neal H.; … - In: International journal of retail & distribution management 43 (2015) 9, pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
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Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo; Nicolau-Gonzalbez, Juan-Luis - In: International journal of retail & distribution management 43 (2015) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
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Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.; George, Richard G. - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
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What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile; Coudriet, Rachael - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
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Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612
Persistent link: https://www.econbiz.de/10010387842
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Consequences of competition between national brands and private labels : empirical results from different German outlet formats
Olbrich, Rainer; Grewe, Gundula - In: International journal of retail & distribution management 37 (2009) 11, pp. 933-951
Persistent link: https://www.econbiz.de/10009521951
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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953