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The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
White, Darin W. - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 162-179
Persistent link: https://www.econbiz.de/10003949205
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
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Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie; Kellett, Pamm - In: European journal of marketing : EJM 45 (2011) 6, pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
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Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna; Brusco, Michael J.; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
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The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi; Spence, Mark T. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel; Roulet, Raphael - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
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Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: European journal of marketing : EJM 45 (2011) 6, pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles; Aurier, Philippe - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel; Roulet, Raphael; Wilke, Sina - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 964-981
Persistent link: https://www.econbiz.de/10010388101