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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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Spatial, temporal and social dimensions of a "destination-in-motion"
Hamilton, Kathy; Alexander, Matthew - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2101-2117
Persistent link: https://www.econbiz.de/10011773841
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The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson; Nilsson, Jonas - In: European journal of marketing : EJM 51 (2017) 2, pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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The effect of the moral failure of a foreign brand on competing brands
Maher, Amro A.; Singhapakdi, Anusorn - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 903-922
Persistent link: https://www.econbiz.de/10011708562
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel; Roulet, Raphael; Wilke, Sina - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 964-981
Persistent link: https://www.econbiz.de/10010388101
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Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart; Davies, Gary - In: European journal of marketing : EJM 44 (2010) 5, pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
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Local revenue response to service quality : spatial effects in seasonal ticket revenue data
Müller, Sven; Haase, Knut - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1391-1416
Persistent link: https://www.econbiz.de/10011409358