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Dual role of price and myopia in a marketing channel
Martín Herrán, Guiomar; Taboubi, Sihem; Zaccour, Georges - In: European journal of operational research : EJOR 219 (2012) 2, pp. 284-295
Persistent link: https://www.econbiz.de/10009514352
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Price and quality-based competition and channel structure with consumer loyalty
Wang, Sujuan; Hu, Qiying; Liu, Weiqi - In: European journal of operational research : EJOR 262 (2017) 2, pp. 563-574
Persistent link: https://www.econbiz.de/10011798789
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Interaction between channel strategy and store brand decisions
Jin, Yannan; Wu, Xiaole; Hu, Qiying - In: European journal of operational research : EJOR 256 (2017) 3, pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
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When to introduce an online channel, and offer money back guarantees and personalized pricing?
Chen, Bintong; Chen, Jing - In: European journal of operational research : EJOR 257 (2017) 2, pp. 614-624
Persistent link: https://www.econbiz.de/10011639759
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Introduction of a second channel : implications for pricing and profits
Huang, Wei; Swaminathan, Jayashankar M. - In: European journal of operational research : EJOR 194 (2009) 1, pp. 258-279
Persistent link: https://www.econbiz.de/10003835456
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Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing; Wei, Jerry C. - In: European journal of operational research : EJOR 197 (2009) 2, pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
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Revenue-sharing versus wholesale price mechanisms under different channel power structures
Pan, Kewen; Lai, K. K.; Leung, Stephen C. H.; Xiao, Di - In: European journal of operational research : EJOR 203 (2010) 2, pp. 532-538
Persistent link: https://www.econbiz.de/10003943925
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Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers
Sheu, Jiuh Biing - In: European journal of operational research : EJOR 214 (2011) 2, pp. 246-255
Persistent link: https://www.econbiz.de/10009306376
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Channel and pricing decisions in a supply chain with advance selling of gift cards
Khouja, Moutaz; Zhou, Jing - In: European journal of operational research : EJOR 244 (2015) 2, pp. 471-489
Persistent link: https://www.econbiz.de/10010531897
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"Do the electronic books reinforce the dynamics of book supply chain market?" : a theoretical analysis
Li, Yongjian; Lin, Zhangxi; Xu, Lei; Swain, Ajaya - In: European journal of operational research : EJOR 245 (2015) 2, pp. 591-601
Persistent link: https://www.econbiz.de/10011308964