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Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
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Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj - In: Handbook of brand relationships, (pp. 24-42). 2009
Persistent link: https://www.econbiz.de/10003915470
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Brand loyalty is not habitual
Tam, Leona; Wood, Wendy; Ji, Mindy F. - In: Handbook of brand relationships, (pp. 43-62). 2009
Persistent link: https://www.econbiz.de/10003915567
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Self-expansion motivation and inclusion of brands in self
Reimann, Martin; Aron, Arthur - In: Handbook of brand relationships, (pp. 65-81). 2009
Persistent link: https://www.econbiz.de/10003915572
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Why on earth do consumers have relationships with marketers? : toward understanding the functions of brand relationships
Ashworth, Laurence; Dacin, Peter; Thomson, Matthew - In: Handbook of brand relationships, (pp. 82-106). 2009
Persistent link: https://www.econbiz.de/10003915575
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Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson; Bettman, James R. - In: Handbook of brand relationships, (pp. 107-123). 2009
Persistent link: https://www.econbiz.de/10003915578
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When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II; Cohen, Joel B.; Bhattacharjee, Amit - In: Handbook of brand relationships, (pp. 124-150). 2009
Persistent link: https://www.econbiz.de/10003915580
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Group-based brand relationships and persuasion : multiple roles for identification and identification descrepancies
Fleming, Monique A. - In: Handbook of brand relationships, (pp. 151-169). 2009
Persistent link: https://www.econbiz.de/10003915583
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Collective brand relationships
O'Guinn, Thomas C.; Muñiz, Albert M. - In: Handbook of brand relationships, (pp. 173-194). 2009
Persistent link: https://www.econbiz.de/10003915585
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Building brand relationships through corporate social responsibility
Sen, Sankar; Du, Shuili; Bhattacharya, C. B. - In: Handbook of brand relationships, (pp. 195-211). 2009
Persistent link: https://www.econbiz.de/10003915598