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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan; Fandel, Diana; Saraeva, Anastasiya; … - In: Industrial marketing management : the international … 93 (2021), pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
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Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj; Shipley, Garrett M. - In: Industrial marketing management : the international … 90 (2020), pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Tension in a value co-creation context : a network case study
Tóth, Zsófia; Peters, Linda D.; Pressey, Andrew; … - In: Industrial marketing management : the international … 70 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
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The development of B2B social networking capabilities
Cartwright, Severina; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
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Editorial: Social network analysis in marketing : a step-by-step guide for researchers
Zaefarian, Ghasem; Misra, Shekhar; Koval, Mariia; … - In: Industrial marketing management : the international … 107 (2022), pp. A11-A24
Persistent link: https://www.econbiz.de/10014230234