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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue; Chen, Weiping; Ow, Terence T. - In: Information & management : the internat. journal of … 60 (2023) 7, pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
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Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
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Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten; Beck, Roman - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
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Motivation crowding in online product reviewing : a qualitative study of amazon reviewers
Wu, Philip Fei - In: Information & management : the internat. journal of … 56 (2019) 8, pp. 1-9
Persistent link: https://www.econbiz.de/10012129457
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The effect of user-controllable filters on the prediction of online hotel reviews
Hu, Ya-Han; Chen, Kuanchin; Lee, Pei-Ju - In: Information & management : the internat. journal of … 54 (2017) 6, pp. 728-744
Persistent link: https://www.econbiz.de/10011748599
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Sources and impacts of social influence from online anonymous user reviews
Zhao, Kexin; Stylianou, Antonis C.; Zheng, Yiming - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 16-30
Persistent link: https://www.econbiz.de/10011813448
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Community engagement and online word of mouth : an empirical investigation
Wu, Ji; Fan, Shaokun; Zhao, J. Leon - In: Information & management : the internat. journal of … 55 (2018) 2, pp. 258-270
Persistent link: https://www.econbiz.de/10011813613
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My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija; Bose, Indranil - In: Information & management : the internat. journal of … 55 (2018) 6, pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
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Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan; Chang, Che-Wei; Chen, Ssu-Yu - In: Information & management : the internat. journal of … 60 (2023) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10014305753