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Internet marketing
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Ghose, Anindya
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Oh, Wonseok
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Pant, Gautam
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Information systems research : ISR
Journal of business research : JBR
477
Journal of advertising research
326
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
244
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
239
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
169
Psychology & marketing
162
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of promotion management : innovations in planning and applied research
119
International journal of hospitality management
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of electronic marketing and retailing : IJEMR
90
The journal of product & brand management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
81
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Electronic commerce research
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
Journal of current issues and research in advertising : JCIRA
65
Marketing intelligence & planning
65
Asia Pacific journal of marketing and logistics
64
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ECONIS (ZBW)
87
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1
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
2
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min
;
Jacob, Varghese S.
;
Radhakrishnan, Suresh
; …
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Saved in:
3
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
4
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
5
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
6
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
7
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
8
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
9
Performance-based advertising : advertising as signals of product quality
Feng, Juan
;
Xie, Jinhong
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 1030-1041
Persistent link: https://www.econbiz.de/10009656979
Saved in:
10
A network perspective of digital competition in online advertising industries : a simulation-based approach
Chang, Ray M.
;
Oh, Wonseok
;
Pinsonneault, Alain
;
Kwon, Dowan
- In:
Information systems research : ISR
21
(
2010
)
3
,
pp. 571-593
Persistent link: https://www.econbiz.de/10008660836
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