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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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Predicting web page status
Pant, Gautam; Srinivasan, Padmini - In: Information systems research : ISR 21 (2010) 2, pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
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Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min; Jacob, Varghese S.; Radhakrishnan, Suresh; … - In: Information systems research : ISR 26 (2015) 4, pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou; Fang, Eric; Lee, Jongkuk; Li, Xiaoling - In: Information systems research : ISR 32 (2021) 4, pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
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Creative appeals in firm-generated content and product performance
Mu, Jifeng; Zhang, Jonathan; Borah, Abhishek; Qi, Jiayin - In: Information systems research : ISR 33 (2022) 1, pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
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The welfare impact of targeted advertising technologies
Marotta, Veronica; Wu, Yue; Zhang, Kaifu; Acquisti, … - In: Information systems research : ISR 33 (2022) 1, pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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Performance-based advertising : advertising as signals of product quality
Feng, Juan; Xie, Jinhong - In: Information systems research : ISR 23 (2012) 3/2/2, pp. 1030-1041
Persistent link: https://www.econbiz.de/10009656979
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A network perspective of digital competition in online advertising industries : a simulation-based approach
Chang, Ray M.; Oh, Wonseok; Pinsonneault, Alain; Kwon, Dowan - In: Information systems research : ISR 21 (2010) 3, pp. 571-593
Persistent link: https://www.econbiz.de/10008660836