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Internet marketing
87
Online-Marketing
87
Preismanagement
47
Pricing strategy
47
Social Web
46
Social web
46
Consumer behaviour
45
Konsumentenverhalten
45
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31
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131
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Kumar, Subodha
7
Tan, Yong
7
Ghose, Anindya
5
Bichler, Martin
4
Feng, Juan
4
Gupta, Alok
4
Mookerjee, Vijay S.
4
Qiu, Liangfei
4
Whinston, Andrew B.
4
Animesh, Animesh
3
Chen, Jianqing
3
Ho, Yi-Chun
3
Ho, Yi-Jen
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Kwark, Young
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Oh, Wonseok
3
Pinsonneault, Alain
3
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2
Agarwal, Ashish
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Cao, Zike
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Cheng, Hsing Kenneth
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Dawande, Milind
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Dewan, Sanjeev
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Dou, Yifan
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Hu, Yu Jeffrey
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Information systems research : ISR
Journal of business research : JBR
567
European journal of operational research : EJOR
394
Management science : journal of the Institute for Operations Research and the Management Sciences
383
Journal of revenue and pricing management
348
Journal of advertising research
333
NBER working paper series
322
Journal of retailing and consumer services
313
International journal of industrial organization
265
NBER Working Paper
255
International journal of advertising : the review of marketing communications
253
International journal of production economics
253
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
248
Working paper / National Bureau of Economic Research, Inc.
246
International journal of internet marketing and advertising : IJIMA
230
SpringerLink / Bücher
228
Journal of marketing communications
223
International journal of advertising : the quarterly review of marketing communications
220
Economics letters
209
Journal of advertising : official publication of the American Academy of Advertising
195
Journal of advertising
189
International journal of hospitality management
176
CESifo working papers
170
Discussion paper / Centre for Economic Policy Research
163
European Journal of Marketing
159
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Journal of marketing
147
Journal of Consumer Marketing
146
Operations research
142
Discussion papers / CEPR
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
International journal of production research
130
Journal of promotion management : JPM
125
Tourism management : research, policies, practice
125
Transportation research / E : an international journal
120
Psychology & marketing
119
Journal of marketing research : JMR
118
Manufacturing & service operations management : M & SOM
118
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
The journal of product & brand management
115
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ECONIS (ZBW)
131
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1
The effects of price rank on clicks and conversions in product list
advertising
on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
2
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
3
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
4
The welfare impact of targeted
advertising
technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
5
Trade-offs in online
advertising
:
advertising
effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
6
Online display
advertising
markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
Saved in:
7
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
8
Ad-blockers : a blessing or a curse?
Aseri, Manmohan
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
Saved in:
9
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
10
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
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