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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Werbewirkung
215
Advertising effects
214
Advertising
183
Werbung
182
Consumer behaviour
145
Konsumentenverhalten
145
Internet marketing
65
Online-Marketing
65
Brand image
45
Markenimage
45
USA
41
United States
41
Brand management
40
Markenführung
40
Social Web
30
Social web
30
Product Placement
28
Product placement
28
advertising
27
Viral marketing
26
Virales Marketing
26
Children
25
Gender
25
Geschlecht
25
Kinder
25
Brand
24
Markenartikel
24
Psychology of advertising
22
Werbepsychologie
22
Advertising planning
21
Target group
21
Werbeplanung
21
Zielgruppe
21
Sponsoring
20
Sponsorship
20
Fernsehwerbung
19
Television advertising
19
Comparison
14
Computerspiel
14
Vergleich
14
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Undetermined
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330
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Article in journal
334
Aufsatz in Zeitschrift
334
Conference paper
16
Konferenzbeitrag
16
Collection of articles of several authors
5
Sammelwerk
5
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English
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Pelsmacker, Patrick de
11
Taylor, Charles Raymond
10
Dens, Nathalie
9
Eisend, Martin
9
Smit, Edith G.
8
Mueller, Barbara
6
Reijmersdal, Eva A. van
6
Armstrong, Jon Scott
5
Bergkvist, Lars
5
Chang, Chun-tuan
5
Cheong, Yunjae
5
Diehl, Sandra
5
Kim, Kihan
5
Kwak, Hyokjin
5
Rozendaal, Esther
5
Yoon, Hye Jin
5
Baek, Tae Hyun
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Chang, Chingching
4
Chang, Chun-Tuan
4
Geuens, Maggie
4
Ko, Eunju
4
Matthes, Jörg
4
Rossiter, John R.
4
Sung, Yongjun
4
Terlutter, Ralf
4
Till, Brian
4
Wilcox, Gary B.
4
Yoo, Chan Yun
4
Andras, Trina Larsen
3
Carlson, Les
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Choi, Hojoon
3
Choi, Sejung Marina
3
Dahlén, Micael
3
Grau, Stacy Landreth
3
Ham, Chang-Dae
3
Hartmann, Patrick
3
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
2,207
Journal of retailing and consumer services
1,993
International journal of consumer studies
781
International journal of hospitality management
775
Psychology & marketing
755
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
577
SpringerLink / Bücher
547
Journal of advertising research
540
Working paper / National Bureau of Economic Research, Inc.
491
European journal of marketing : EJM
436
Management science : journal of the Institute for Operations Research and the Management Sciences
436
NBER Working Paper
434
Journal of marketing research : JMR
422
Journal of marketing communications
415
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Journal of marketing
375
The journal of brand management : an international journal
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Journal of travel and tourism marketing
366
Tourism management : research, policies, practice
363
Journal of marketing management : MM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
336
Journal of retailing
321
Cogent business & management
319
Technological forecasting & social change : an international journal
315
International journal of advertising : the review of marketing communications
310
Journal of fashion marketing and management
305
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Young consumers : insight and ideas for responsible marketers
293
Journal of business ethics : JOBE
292
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ECONIS (ZBW)
334
USB Cologne (EcoSocSci)
1
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1
How
advertising
literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
Advertising
or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
4
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
Comparing children's explicit and implicit understanding of
advertising
and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
8
Ads aimed at dads : exploring consumers' reactions towards
advertising
that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
9
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
10
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
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