//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mit mehr Sinn zu mehr Wort
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
105
Markenführung
105
Consumer behaviour
95
Konsumentenverhalten
95
Brand image
61
Markenimage
61
Hotel industry
47
Hotellerie
47
Beziehungsmarketing
42
Relationship marketing
42
Advertising effects
36
Werbewirkung
36
Brand
33
Gastronomie
33
Restaurant industry
33
Markenartikel
31
Customer satisfaction
23
Kundenzufriedenheit
23
Advertising
17
Dienstleistungsqualität
17
Service quality
17
Werbung
17
Emotion
16
Internet marketing
13
Online-Marketing
13
Brand equity
12
Brand loyalty
11
Confidence
9
Social Web
9
Social web
9
USA
9
United States
9
Vertrauen
9
Brand trust
8
Luxury goods
8
Luxusgüter
8
Markentreue
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Customer integration
7
more ...
less ...
Online availability
All
Undetermined
105
Type of publication
All
Article
138
Type of publication (narrower categories)
All
Article in journal
138
Aufsatz in Zeitschrift
138
Language
All
English
138
Author
All
Jang, Soocheong
9
Jeong, EunHa
6
King, Ceridwyn
6
Mattila, Anna S.
6
Zhang, Lu
5
Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Hyun, Sunghyup Sean
3
Kang, Juhee
3
Kim, Jewoo
3
Tang, Liang
3
Wang, Yao-Chin
3
Wu, Luorong
3
Xiong, Lina
3
Zhang, Xingyi
3
Bai, Billy
2
Chen, Ming-Hsiang
2
Chua, Bee-Lia
2
Foroudi, Pantea
2
Fu, Xiaoxiao
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hwang, Yoo Hee
2
Jun, Jinhyun
2
Khan, Imran
2
Kim, Dohee
2
Kim, DongHee
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Kim, Wansoo
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Lin, Michael S.
2
Lin, Yu-Chen
2
Liu, Qing
2
Loureiro, Sandra Maria Correia
2
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business research : JBR
820
The journal of brand management : an international journal
568
Journal of advertising research
460
The journal of product & brand management
392
SpringerLink / Bücher
385
Journal of retailing and consumer services
383
Journal of advertising : official publication of the American Academy of Advertising
310
Journal of marketing communications
302
International journal of advertising : the quarterly review of marketing communications
294
International journal of advertising : the review of marketing communications
272
Psychology & marketing
231
European journal of marketing : EJM
221
Journal of advertising
198
European Journal of Marketing
188
Journal of promotion management : JPM
188
Journal of Product & Brand Management
167
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
165
Journal of marketing
164
Journal of marketing research : JMR
154
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
153
Journal of Consumer Marketing
152
Journal of promotion management : innovations in planning and applied research
149
International journal of internet marketing and advertising : IJIMA
144
Marketing intelligence & planning
141
Strategic Direction
139
Journal of marketing management : MM
135
Asia Pacific journal of marketing and logistics
134
Marketing letters : a journal of research in marketing
132
Industrial marketing management : the international journal for industrial and high-tech firms
126
Journal of strategic marketing
121
Marketing : ZFP ; journal of research and management
116
Journal of the Academy of Marketing Science
112
Management science : journal of the Institute for Operations Research and the Management Sciences
111
Journal of international consumer marketing
99
Springer eBook Collection
98
Research
97
The IUP journal of brand management : IJBRM
94
Journal of global marketing
92
Tourism management : research, policies, practice
92
more ...
less ...
Source
All
ECONIS (ZBW)
138
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
4
Cyclical effects of
advertising
on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
5
Does
advertising
spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
6
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
7
Feelings of uncertainty and powerlessness from Covid-19 : implications for
advertising
appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
8
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
9
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
10
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->