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Advertising effects
36
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Consumer behaviour
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Advertising
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Werbung
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Jang, Soocheong
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International journal of hospitality management
Journal of advertising research
284
Journal of advertising : official publication of the American Academy of Advertising
240
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
203
Journal of marketing communications
195
Psychology & marketing
122
Journal of promotion management : JPM
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
SpringerLink / Bücher
74
European journal of marketing : EJM
72
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
66
Journal of current issues and research in advertising : JCIRA
63
Marketing letters : a journal of research in marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Health marketing quarterly
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Marketing : ZFP ; journal of research and management
50
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Young consumers : insight and ideas for responsible marketers
39
Journal of current issues and research in advertising
38
The journal of product & brand management
38
Marketing intelligence & planning
37
Journal of international consumer marketing
35
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Asia Pacific journal of marketing and logistics
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
BMZ spezial
33
The journal of consumer marketing
32
Journal of the Academy of Marketing Science
31
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
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ECONIS (ZBW)
36
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1
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
2
Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
3
Does advertising spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
4
Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella
;
Koutra, Christina
- In:
International journal of hospitality management
34
(
2013
),
pp. 338-347
Persistent link: https://www.econbiz.de/10009767490
Saved in:
5
How do advertising expenditures influence hotels’ performance?
Chen, Chiang-ming
;
Lin, Yu-Chen
- In:
International journal of hospitality management
33
(
2013
),
pp. 490-493
Persistent link: https://www.econbiz.de/10009746324
Saved in:
6
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
7
Duration of advertising effect : considering franchising in the restaurant industry
Park, Kwangmin
;
Jang, Soocheong
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 257-265
Persistent link: https://www.econbiz.de/10009406132
Saved in:
8
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
9
How effective are your CSR messages? : the moderating role of processing fluency and construal level
Zhang, Lu
- In:
International journal of hospitality management
41
(
2014
),
pp. 56-62
Persistent link: https://www.econbiz.de/10010403105
Saved in:
10
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
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