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~isPartOf:"International journal of hospitality management"
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Brand management
105
Markenführung
105
Consumer behaviour
85
Konsumentenverhalten
85
Brand image
59
Markenimage
59
Hotel industry
49
Hotellerie
49
Beziehungsmarketing
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Relationship marketing
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Service quality
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Online-Marketing
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Jang, Soocheong
8
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Han, Heesup
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Mattila, Anna S.
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Jeong, EunHa
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Lee, Choong-Ki
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Fu, Xiaoxiao
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Jun, Jinhyun
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Khan, Imran
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International journal of hospitality management
SpringerLink / Bücher
1,569
Journal of business research : JBR
840
The journal of brand management : an international journal
628
The journal of product & brand management
393
Springer eBook Collection
365
Journal of retailing and consumer services
362
Gabler Edition Wissenschaft
337
Springer eBook Collection / Business and Economics
326
Journal of advertising research
315
Research
287
Journal of marketing communications
260
International journal of advertising : the review of marketing communications
252
Europäische Hochschulschriften / 5
249
International journal of advertising : the quarterly review of marketing communications
222
European journal of marketing : EJM
211
Corporate communications : an international journal
207
Journal of advertising
202
Psychology & marketing
191
Lehrbuch
188
Journal of advertising : official publication of the American Academy of Advertising
185
Journal of Communication Management
182
Journal of marketing
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
173
Journal of marketing research : JMR
173
Journal of promotion management : JPM
165
Industrial marketing management : the international journal for industrial and high-tech firms
147
Journal of communication management : an international journal
146
Journal of business ethics : JOBE
145
Journal of promotion management : innovations in planning and applied research
137
Management science : journal of the Institute for Operations Research and the Management Sciences
136
Marketing intelligence & planning
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
134
International journal of internet marketing and advertising : IJIMA
128
Journal of marketing management : MM
128
Asia Pacific journal of marketing and logistics
126
Journal of strategic marketing
122
essentials
121
Markenartikel : das Magazin für Markenführung
112
Marketing : ZFP ; journal of research and management
111
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ECONIS (ZBW)
130
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1
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
2
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
3
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
4
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
;
Lu, Carol Yirong
- In:
International journal of hospitality management
50
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Saved in:
5
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
6
Enhancing online brand experiences : an application of congruity theory
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
40
(
2014
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
9
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
10
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
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