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Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yirong - In: International journal of hospitality management 50 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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The momentum effect on Taiwanese hotel stocks
Chen, Ming-Hsiang; Zhao, Zhang; Wang, Keling; Lv, Wan Qing - In: International journal of hospitality management 71 (2018), pp. 141-150
Persistent link: https://www.econbiz.de/10011849648
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.; Karande, Kiran; Singal, Manisha; … - In: International journal of hospitality management 34 (2013), pp. 160-168
Persistent link: https://www.econbiz.de/10009766716
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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730