//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Six-second advertisements on t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
35
Werbewirkung
35
Consumer behaviour
23
Konsumentenverhalten
23
Advertising
13
Werbung
13
Gastronomie
12
Restaurant industry
12
Brand image
9
Markenimage
9
Hotel industry
8
Hotellerie
8
Brand management
7
Markenführung
7
Internet marketing
5
Online-Marketing
5
Emotion
4
Food
4
Lebensmittel
4
Coronavirus
3
Experiment
3
Firm performance
3
Psychology of advertising
3
South Korea
3
Südkorea
3
USA
3
United States
3
Unternehmenserfolg
3
Werbepsychologie
3
Abfallvermeidung
2
Advertisement
2
Beziehungsmarketing
2
Brand
2
Brand attitude
2
COVID-19
2
Celebrity endorsement
2
Celebrity-Werbung
2
Communication
2
Consumer behavior
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Jang, Soocheong
6
Jeong, EunHa
5
Mattila, Anna S.
5
Zhang, Lu
4
Zhang, Xingyi
3
Bai, Billy
2
Hwang, Yoo Hee
2
Kim, DongHee
2
Liu, Qing
2
Olson, Eric D.
2
Shao, Xiaolong
2
Yang, Bi
2
Ye, Tian
2
Ahn, Tae-hong
1
Assaf, A. Georges
1
Baker, Melissa A.
1
Busser, James A.
1
Chen, Chiang-ming
1
Chen, Ming-Hsiang
1
Cheng, Yuqiao
1
Díaz, Estrella
1
Evans, Gabrielle
1
Foroudi, Pantea
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gim, Jaehee
1
Hanks, Lydia
1
Hu, Clark
1
Huang, Huiling
1
Huo, Da
1
Hwang, Johye
1
Hyun, Sunghyup Sean
1
Josiassen, Alexander
1
Ju, Yongwook
1
Kang, Yeonjung
1
Kim, Heewon
1
Kim, Seongseop
1
Kim, Wansoo
1
Kneževic Cvelbar, Ljubica
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of advertising research
306
Journal of advertising : official publication of the American Academy of Advertising
242
International journal of advertising : the quarterly review of marketing communications
220
Journal of business research : JBR
210
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
192
Journal of promotion management : JPM
124
Psychology & marketing
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
63
Journal of current issues and research in advertising : JCIRA
60
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
SpringerLink / Bücher
51
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Young consumers : insight and ideas for responsible marketers
40
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Asia Pacific journal of marketing and logistics
36
Journal of marketing
35
Journal of global marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of consumer marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of the Academy of Marketing Science
31
Marketing intelligence & planning
31
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
2
Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
3
Does advertising spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
4
Evaluation of the persuasive features of hotel chains websites : a latent class segmentation analysis
Díaz, Estrella
;
Koutra, Christina
- In:
International journal of hospitality management
34
(
2013
),
pp. 338-347
Persistent link: https://www.econbiz.de/10009767490
Saved in:
5
How do advertising expenditures influence hotels’ performance?
Chen, Chiang-ming
;
Lin, Yu-Chen
- In:
International journal of hospitality management
33
(
2013
),
pp. 490-493
Persistent link: https://www.econbiz.de/10009746324
Saved in:
6
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
7
Duration of advertising effect : considering franchising in the restaurant industry
Park, Kwangmin
;
Jang, Soocheong
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 257-265
Persistent link: https://www.econbiz.de/10009406132
Saved in:
8
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
9
How effective are your CSR messages? : the moderating role of processing fluency and construal level
Zhang, Lu
- In:
International journal of hospitality management
41
(
2014
),
pp. 56-62
Persistent link: https://www.econbiz.de/10010403105
Saved in:
10
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->