Narrow search
Showing 1 - 10 of 133
Cover Image
Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.; So, Siu-ian Amy - In: International journal of hospitality management 31 (2012) 2, pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
Cover Image
Empirical verification of a conceptual model of local food consumption at a tourist destination
Kim, Yeong Gug; Eves, Anita; Scarles, Caroline - In: International journal of hospitality management 33 (2013), pp. 484-489
Persistent link: https://www.econbiz.de/10009746325
Cover Image
Seeking a competitive advantage in wine tourism : heritage and storytelling at the cellar-door
Frost, Warwick; Frost, Jennifer; Strickland, Paul; … - In: International journal of hospitality management 87 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241749
Cover Image
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Cover Image
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Cover Image
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Cover Image
The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
Cover Image
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Cover Image
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Cover Image
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303