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Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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A model of product compatibility introduction with consumer recognition
Wei, Yuansheng; Huang, Pei - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
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Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia; Sun, Luping; Keh, Hean Tat - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
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Illusion of variety : lower readability enhances perceived variety
Huang, Zhongqiang Tak; Kwong, Jessica Y. Y. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 674-687
Persistent link: https://www.econbiz.de/10011597021
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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012134268