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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,943
Journal of air transport management
793
International journal of consumer studies
769
International journal of hospitality management
731
Psychology & marketing
664
NBER working paper series
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
Working paper / National Bureau of Economic Research, Inc.
563
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
540
NBER Working Paper
492
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
392
Management science : journal of the Institute for Operations Research and the Management Sciences
383
European Journal of Marketing
376
SpringerLink / Bücher
372
Journal of Consumer Marketing
368
Journal of marketing research : JMR
361
The journal of brand management : an international journal
355
European journal of marketing : EJM
350
Tourism management : research, policies, practice
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
330
Journal of international consumer marketing
321
Journal of marketing management : MM
309
Journal of retailing
308
Marketing letters : a journal of research in marketing
307
Cogent business & management
303
Journal of marketing
297
Journal of marketing communications
297
Journal of economic psychology : research in economic psychology and behavioral economics
295
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
295
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
293
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
287
Journal of the Academy of Marketing Science
286
The journal of consumer marketing
286
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ECONIS (ZBW)
295
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1
Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
Saved in:
2
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
Saved in:
4
The effect of physical possession on preference for product warranty
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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5
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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6
Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel
;
Norton, Michael I.
;
Ariely, Dan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
Saved in:
7
Cents of self : how and when self-signals influence consumer value derived from choices of green products
Dixon, Darcie
;
Mikolon, Sven
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012591046
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8
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
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9
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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10
The competitive implications of a "no-haggle" pricing strategy when others negotiate : findings from a natural experiment
Zeng, Xiaohua
;
Dasgupta, Srabana
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 907-923
Persistent link: https://www.econbiz.de/10011634102
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