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Consumer-brand relationships in sports products and repurchase intention : an application of the investment model
Chiu, Weisheng; Won, Doyeon - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10011607882
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Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes
Lobpries, Jami; Brison, Natasha - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011821753
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Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin; Palmer, Karen - In: International journal of sports marketing & sponsorship 15 (2014) 4, pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André; Ribeiro, Tiago; Almeida, Victor; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha; Kubat Dokumaci, Umut - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
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Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali; Mokhtarian, Pooria - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
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Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe; Liu, Xinyi - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 530-553
Persistent link: https://www.econbiz.de/10013415456