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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Personality psychology"
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Aiken, K. Damon
1
Alikhani, Ali
1
Almeida, Victor
1
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International journal of sports marketing & sponsorship
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
40
The journal of brand management : an international journal
19
The journal of product & brand management
18
Psychology & marketing
12
Journal of retailing and consumer services
9
European journal of marketing : EJM
6
Journal of marketing management : MM
6
The journal of consumer marketing
6
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International marketing review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
International review on public and non-profit marketing
4
Journal of business economics : JBE
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Sport management review
3
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ECONIS (ZBW)
10
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1
Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes
Lobpries, Jami
;
Brison, Natasha
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011821753
Saved in:
2
Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
3
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
4
Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
5
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
6
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
7
Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Saved in:
8
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
9
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
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