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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Psychology of advertising
48
Werbepsychologie
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Advertising effects
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Werbewirkung
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Advertising
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Muehling, Darrel D.
3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of economic psychology : research in economic psychology and behavioral economics
75
Psychology & marketing
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Economica
37
SpringerLink / Bücher
32
Working paper / National Bureau of Economic Research, Inc.
27
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
Journal of international economics
20
Közgazdasági szemle : a magyar Tudományos Akadémia Közgazdaságtudományi Bizottságának folyóirata
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Bangladesh journal of political economy
15
Happiness, economics and politics : towards a multi-disciplinary approach
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Document / Commission of the European Communities
13
EUI working papers
13
Journal of economic literature
13
Journal of marketing research : JMR
13
Marketing : ZFP ; journal of research and management
12
Wirtschaft und Statistik : WISTA
12
Discussion paper / Centre for Economic Policy Research
11
Economie et statistique
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Konsum und Verhalten
11
L' action économique des grandes villes en France et à l'étranger : actes du Colloque international tenu à Orléans des 11 et 12 décembre 1985
11
Les PME dans les systèmes économiques contemporains : [Nice, 24 et 25 janvier 1985]
11
Living Standards Measurement Study working paper
11
Papers and proceedings of the ... biennial conference of the Bangladesh Economic Association
11
The American economic review
11
Wirtschaftswissenschaft
11
American journal of agricultural economics
10
Discussion paper series / Harvard Institute of Economic Research
10
Edward Elgar E-Book Archive
10
Land economics : applied research on environmental resources
10
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1
The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung
;
Morton, Cynthia R.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
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2
Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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3
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
4
Developing persuasion knowledge by teaching advertising literacy in primary school
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011486855
Saved in:
5
Young adolescents and advertising on social network games : a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
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6
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
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7
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
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8
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
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9
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
10
Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers
;
Trump, Rebecca K.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
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